At the Business Honors Awards ceremony, Tamek received awards in the categories of “Sustainable Sales Strategies” for its Gusto functional pasta sauce launch and “Best Business Development Strategy” for its innovative Ice Tea launch strategy.
Celebrating its 70th anniversary, Tamek, one of Türkiye's well-established food brands, was honored in two categories at the Business Honors Awards. Tamek was awarded in the “Sustainable Sales Strategies” category for its Gusto functional pasta sauce launch and in the “Best Business Development Strategy” category for its innovative launch strategy for Ice Tea.
Tamek aims to make consumption more enjoyable in the growing pasta category with Gusto functional pasta sauces, for which it received the “Sustainable Sales Strategies” award. Designed to make quality pasta consumption more accessible at home, Tamek Gusto functional pasta sauces have attracted great interest since their market debut. With Gusto functional pasta sauces, Tamek managed to reach twice its targeted annual sales figure within the first quarter.
Tamek Ice Tea, on the other hand, received an award in the “Best Business Development Strategy” category at the Business Honors Awards for its innovative launch strategy. In 2023, Tamek introduced its Ice Tea launch campaign with four variants in 330 ml tin packaging and expanded the campaign in 2024 with a comprehensive relaunch and category expansion strategy. With this launch campaign, which aimed to seize new opportunities, Tamek successfully achieved strong growth and solidified its brand positioning.
