Offering distinctive products and services in the non-fuel services category with the Bi’Güzel brand, TotalEnergies Stations convey the love guests of all ages have for Bi’Güzel products through a cheerful, sincere, and energy-filled commercial.
Standing out in the fuel sector with its innovative approach, TotalEnergies Stations have been offering unique products and services under the Bi’Güzel brand since 2021. With over 70 products in the food and beverage segment, Bi’Güzel continues to raise the bar of success day by day. In the commercial prepared with the slogan “Refresh Your Energy with Bi’Güzel”, TotalEnergies Stations showcase their innovative products and services.
The commercial opens with the question, “Why is everyone from seven to seventy at TotalEnergies Stations?” and highlights that the answer lies in the delicious, satisfying, and appetizing menus of the Bi’Güzel brand, which appeal to all age groups and tastes.
Featuring standout products like the Bi’Güzel coffee brand, gluten-free sandwiches, canned cold coffee, and hamburgers, the commercial presents Bi’Güzel’s product variety, high-quality service approach, and consumer-friendly attitude in a fun, witty, and sincere tone. In scenes where people enjoy their time by the coffee machine, consume products beside their vehicles, choose products, or relax in the seating areas, the commercial emphasizes that TotalEnergies Stations are not just fuel stops, but spaces offering guests a welcoming environment where they can enjoy their time.

