The latest commercial for Sarelle wafer, featuring its refreshed design concept and logo, has been launched. The commercial highlights the Sarelle wafer varieties preferred by consumers of different ages and profiles, emphasizing the crispy flavor of the wafer.
Sarelle, a well-established brand in Türkiye, has initiated a new communication campaign for its wafer products. As one of the brands under Sagra, an OYAK Group Company, Sarelle has launched an advertising campaign introducing Sarelle wafer with coconut added to its product family as well as its new design.
In the brand's latest commercial, targeting consumers with the slogan “Wafer with Flavor Flowing as It Cracks,” the moments when individuals of different ages and profiles bite into Sarelle's crispy wafer are vividly depicted in a colorful and entertaining language. The commercial kicks off with a child playing a computer game while taking a bite of Sarelle milk wafer, followed by a young girl capturing a selfie with Sarelle's new flavor, coconut wafer, and a university student enjoying a Sarelle hazelnut butter wafer. The commercial concludes with a shot of a white-collar worker who prefers Sarelle dark cream wafer, adding color to his day with the delightful taste and crunch of Sarelle wafer.
Advertiser: Sarelle
Advertiser’s Representative: Aslı Eren Şengezer, Gizem Eken, Özenç Yalçınkaya
Advertising Agency: Brothers & Sisters
Head of Creative Group: Özge Günaydın
Creative Team: Mehmet Cemre Özkan, Esra Demirbaş
Strategy & Customer Relations: Umut Ulus, Yasin Acar, Ecem Solok
