Sarelle has been honored with the prestigious Prida Award in the “Corporate Identity Design Communication” category at the Prida Communication Awards, organized by the Communication Consultancies Association of Türkiye (IDA).
The announcement of the winners for this year's Prida Communication Awards, which recognizes successful communication projects, sustainable collaborations, communication veterans, and sector employees, took place at a ceremony held on January 9.
Sarelle, the traditional product of Sagra, one of Türkiye's well-established chocolate brands known for offering a blend of naturalness and quality, clinched the Prida Award in the “Corporate Identity Design Communication” category. This accomplishment was attributed to its revamped logo and brand design, accompanied by the impactful “First Sarelle, Then Smile” campaign.
In the renewed identity design of Sarelle, a more striking and simplified approach, in line with current trends, was adopted by modernizing the iconic logo and repositioning the brand's overall identity. To infuse dynamism, the brand's symbolic color, red, was embraced, and the logo underwent a modernization process. The renewed identity design also incorporates playful emojis, aiming to effectively connect with Generation Z.
