Calling out to chocolate lovers with the slogan “First Sarelle, Then Smile”, Sarelle now brings its delicious taste into a more colorful and joyful world. With its new campaign “Smiling Letters”, Sarelle puts a smile on faces through letter characters featured on its packaging.
Sarelle now appears on shelves with 28 different letter designs, each telling its own story on every package. Some of the letters that bring smiles with their playful illustrations are skateboarding, some are taking photos, while others are celebrating. Each letter creates its own world with smiling facial expressions.
Sarelle’s new packaging does more than simply feature letters; it turns into a small scene that reflects the happiest and most joyful moments of both children and adults. The way these letters gain personality through playful accessories allows consumers to see them not just as fun letters, but as charming little characters to love and connect with.
Free from trans fats, colorants, and preservatives, Sarelle’s smiling letter characters appear on 350g and 700g jars of its chocolate hazelnut spread.
