· MAİS emerged as the first brand to be deemed worthy of the "Press Launch of the Year" award by ODMD for the third time in a row with Renault and Dacia brands.
· The press launch Renault conducted in Selçuk and Bodrum for its Rafale model in 2024 was selected as the "Press Launch of the Year" by the esteemed representatives of the automotive press.
· Renault also made its mark as the best-selling car brand of 2024.
· The event concluded for Renault with 5 separate awards, which also received the "Outdoor Application of the Year" one owing to its Haydarpaşa 3D Mapping show.
Renault Leaves ODMD Award Night with 5 Awards
Renault was deemed worthy of 5 separate awards at the ODMD Gladiator-Sales and Communication Awards held by the Automotive Distributors' and Mobility Association (ODMD). Renault, which won awards in the categories of "Press Launch of the Year", "Outdoor Application of the Year", "Best-Selling Car Brand of 2024" and "Most Recognized Brand" with its Clio model in the B segment and Megane Sedan model in the C segment based on sahibinden.com's second-hand vehicle data, grabbed attention at the award night.
Renault Emerges as the Best-Selling Car Brand of the Year
Having offered a brand new world to users with the Duster, Rafale, and New Captur models it put up for sale this year, Renault also achieved remarkable sales success with Megane and Clio, becoming the most preferred car brand in Türkiye with a total of 117,919 sales in 2024. Renault, which sold nearly 30 thousand units more compared to its closest competitor, gained a market share of 12,03% with this sales number.
"Press Launch of the Year" Award for the Third Time in a Row
MAİS was deemed worthy of the "Press Launch of the Year" award by ODMD for the third consecutive year with outstanding launches that have never been held before. Owing to its highly acclaimed launch conducted for Rafale in September 2024, MAİS emerged as the first brand to accomplish this success for the third consecutive time with the appreciation of the respected representatives from the automotive press.
A “Like the Wind” Launch with Rafale
The debut of the Renault Rafale in Türkiye took place on a wonderful route covering beautiful stops of the Aegean, with the slogan #rüzgarınakapıl (#becaptivated) and a setup including a high-end driving experience. Specially designed in the world of Rafale and conducted at the Selçuk Efes Airport, the aircraft show was the most important moment that marked the launch.
Dedicated to the special history of Renault Rafale, which was named after Renault's prestigious past in the French aviation industry and the Caudron-Renault Rafale aircraft that reached a speed of 445 km/h in 1934, the Extra 300 model aerobatic aircraft, specially wrapped in Isparta and bearing the logos of Renault and Rafale, performed a remarkable show at the time of launch. During the aerobatic show carried out synchronously on the apron with the new Renault Rafales, Alpine Blue fume brought from India for the event as the launch color of Rafale in Türkiye was used. At the end of the aerobatic demonstration, dozens of parachutists, who instantly appeared in the air, brought the keys-each belonging to a separate Rafale- down from the sky, and handed them over to the guests who would drive the vehicles. Every moment of this unique show was recorded by the production and shooting crews particularly invited from France.
Following the show finished, the guests conducted a test drive together with the New Renault Rafales on a breathtaking route from Selçuk to Bodrum where blue and green meet. Starting from Selçuk Efes Airport, the test drive continued around Lake Bafa and ended with the Rafale experience offered in Bodrum Xuma Village, which was completely redecorated with the Rafale setup.
Kenan Dogulu #Captivated by the New Renault Rafale, too!
Kenan Dogulu was also # Captivated by the New Renault Rafale and left himself into the sky. The most amazing part of the launch was undoubtedly the moment when the renowned singer Kenan Doğulu parachuted out of the plane. Kenan Doğulu, who conducted a 50-second parachute jump from a height of 4,000 meters, performed professional maneuvers and successfully landed on Selçuk Efes Airport with applause.
"Outdoor Application of the Year" Award
The 3D Mapping Show Renault held at the historic Haydarpaşa Station between 3 and 10 December and unveiled its new SUV world was awarded with the "Outdoor Application of the Year" award by ODMD. "The Renault X Haydarpaşa Station 3D Mapping Show", one of the most outstanding outdoor events carried out in Türkiye throughout 2024, was animated in the historical texture of Haydarpaşa Station every evening at 18:15 for 7 days. The show performed at the Haydarpaşa Station, one of the most visible and prominent locations along the Bosphorus, was watched by millions of people, creating a great interaction. A similar event was held in Paris on the occasion of the first post-restoration opening of the iconic Notre Dame Church, just a few days after the “Renault X Haydarpaşa Station 3D Mapping Show”.
An Amazing 3D Mapping Show by Renault at the Historic Haydarpaşa Station
The historic Haydarpaşa Station, one of Istanbul's most iconic transportation points for over 150 years, hosted Renault, which blends mobility with technology, comfort, and driving pleasure. In its time-defying texture, the Haydarpaşa Station, a cornerstone of transportation history with its restored brand-new appearance, mirrored Renault's novel strategy implemented in line with the "Renaulution" plan, novel world and novel SUV family. Owing to this 3D mapping show conducted on the historical blocks of Haydarpaşa Train Station, Renault used the past and present of transportation history as an intersection point while unlocking its "Renaulution" strategy throughout Türkiye. Rafale, Duster, Austral, and Captur, the brand's newest SUVs, met their users with the 3D mapping show.
The 3D mapping show performed at the Haydarpaşa Station every evening at 18.15 between 3 and 10 December was followed from every location where the historic place is visible. Renault, which has managed to reach millions of people with this project, reaffirmed once again its reputation as the "brand of innovations and the unthinkable", bringing a new breath to both the automotive and communication sectors.
Renault Becomes the Most Recognized Brand in B and C Segments Again
Renault managed to become the most popular brand of the year in the B segment with its Clio model and in the C segment with its Megane Sedan model and won two separate awards in this category. With this success achieved in the B and C segments, which are the most preferred ones by Turkish users, it was proved once again that Renault was the most preferred brand in the entire automobile market in 2024, both in new and second-hand automobile sales.
