“First Sarelle, Then Smile” campaign wins six international awards

12 September 2024

Sarelle, a brand under Sagra, an OYAK Group Company, received four awards at the internationally prestigious Best Business Awards and two awards at the Muse Creative Awards for its “First Sarelle, Then Smile” campaign.

Sarelle, a traditional product of Sagra - one of Türkiye's well-established chocolate brands known for combining natural ingredients and quality - continues to garner accolades with its “First Sarelle, Then Smile” campaign. As part of this campaign, Sarelle renewed its logo and brand design, receiving four awards from the Best Business Awards and two awards from the Muse Creative Awards.

Awarded in four Categories at the Best Business Awards

Sarelle won four awards at the Best Business Awards, one of the most prestigious award organizations in the international business world, for its “First Sarelle, Then Smile” campaign. The awards were in the categories of “Best Communication”, “Best Brand Development”, “Best Marketing Initiative”, and “Best Product/Service”.

The UK-based Best Business Awards competition evaluates companies' financial results, benefits to customers and employees, and community contributions across categories such as marketing, organization, and sustainability.

Two awards for Sarelle from the Muse Creative Awards

Sarelle also received two awards at the Muse Creative Awards, one of the world's leading organizations in its field, in the categories of “Integrated Marketing-Rebranding” and “Strategic Branding-Reborn Brands”.

Projects competing in the Muse Creative Awards are judged by jury members who are internationally recognized creative professionals and experts in their fields, based on criteria such as creativity, concept, idea, visual/design, innovation/functionality, and impact/memorability.