Tadelle, the flavor that captures the essence of Türkiye, clinched the Gold award in the “Data Analytics” category at the Brandverse Awards, held in collaboration with Marketing Türkiye and Boomsonar. Meanwhile, Sarelle, a venerable chocolate spread brand in Türkiye, secured the Bronze award in the “Reborn Brands” category.
Tadelle, beloved by chocolate enthusiasts of all ages, earned the Gold award in the “Data Analytics” category among food companies at the Brandverse Awards, in partnership with Marketing Türkiye and Boomsonar. Sarelle, renowned for bringing smiles with its products, received the Bronze award in the “Reborn Brands” category for its “First Sarelle, Then Smile” campaign. The awards were presented at a ceremony held at the Hilton Istanbul Bomonti Hotel & Conference Center on June 24.
Tadelle's Gold Award Win
Nominees in the “Data Analytics” category at the Brandverse Awards are judged based on their social media engagement over the course of a year. In the evaluation process participated by Deloitte Türkiye, one of the international consultancy companies, candidate brands were assessed based on various fields such as the number of followers on social media, follower growth, the number and types of shared messages, as well as interaction and engagement types. Following rigorous evaluation, Tadelle was honored with the Gold award in the “Data Analytics” category for food companies.
In line with the demands and needs of consumers in recent years, Tadelle focuses on digital communication. The brand carries out social media campaigns that attract attention. Recently garnering attention with the slogan “When I want to get enough of chocolate”, Tadelle actively leverages contents, various contest setups and projects following trends in the social media.
Sarelle received an award with its “First Sarelle, Then Smile” campaign
Sarelle, a traditional brand of Sagra and a longstanding name in the Turkish chocolate market known for its natural ingredients and quality, received recognition at the Brandverse Awards.
In the evaluation process that Deloitte Türkiye participates in, the candidates for the "Reborn Brands" category are evaluated on the basis of their original and effective brand strategies, which are behind all communication activities and campaigns in the strategy main section, and which ensure the success of the business. After thorough assessment, Sarelle was awarded the Bronze accolade in the “Reborn Brands” category for its impactful “First Sarelle, Then Smile” campaign.
