Turkey's 85-year-old long-established chocolate brand Sagra is on Metaverse 24/02/2022

23 February 2022

Sagra also joined the big brands that took their place in the Metaverse, the world of future. Sagra, the first brand from Turkey to enter the world of Metaverse in the chocolate and snacks category, will develop technology and sales-oriented projects in the digital universe and create a platform that will provide consumers with different experiences.

One of the first brands that come to mind about chocolate in Turkey for 85 years, Sagra breaks new ground with the power of OYAK, which has recently attracted attention with its technology investments such as digital payment, digital infrastructure installation and software. Sagra becomes the first brand to bring chocolate from Turkey to Metaverse. Getting prepared to open a factory in Metaverse, one of the results of the technology revolution in the world, Sagra will take place in the digital universe with technology and sales-oriented projects. In addition, a platform will be established that will provide consumers with different experiences.

Sagra, one of Turkey's longest established brands, is growing with innovative and technological steps in its ongoing journey in OYAK Group Companies. Making investments for the future, Sagra aims to transform all innovations of technology and digital age into consumer experience. Getting ready to take its place in Metaverse, Sagra will soon bring together the brands Tadelle, Sarelle and Gol, which have conquered hearts for years, with digital users in the world of the future.