TotalEnergies Stations received the Bronze Stevie Award in the Sales & Customer Service category for its innovative customer experience application, Club TotalEnergies.
Operating in Türkiye under the umbrella of OYAK, TotalEnergies Stations has achieved another success with its customer experience platform, Club TotalEnergies, which takes the customer journey one step further. At the Stevie Awards—known as the “Oscars of the business world” and held for the 20th time this year—Club TotalEnergies was awarded the Bronze Stevie Award in the Sales & Customer Service category.
International Recognition for the Digital Loyalty Program
Developed by TotalEnergies Stations with the vision of “New Generation Energy, Better Future,” Club TotalEnergies offers a user-centric structure that brings an innovative perspective to the sector while providing tangible benefits to its customers. Adding a new achievement to its national and international successes, the application pioneers the transformation of digital loyalty programs in the fuel retail sector.
Club TotalEnergies stands out with its innovative features that enhance user engagement. Gamification modules within the application—including Story Sharing, Spin the Wheel, Answer & Win, and Travel Route—represent a first in the sector. Through these modules, users enjoy an engaging experience while benefiting from various rewards and advantages.
Customer-Focused Digital Transformation Strategy
Club TotalEnergies members can earn points directly at the pump when purchasing fuel at stations and can also redeem these points at the pump. Exclusive campaigns and surprise rewards designed specifically for individual users are among the advantages offered by the application.
The loyalty program addresses not only individual and corporate customers but also commercial vehicle users. Through collaborations with leading institutions in the banking, airline, automotive, auto service, education, and financial technology sectors, members gain additional opportunities to earn extra fuel points.
Crowned with an international award, this achievement stands out as a strong indicator of TotalEnergies Stations’ customer-focused digital transformation strategy.
