Sarelle, one of Türkiye’s well-established chocolate spread brands, has brought its signature “smiling letters” concept from its packaging to the screen with a new AI-powered commercial.
Known for its distinctive flavor made from carefully selected hazelnuts from the Black Sea region, Sarelle presents this unique taste to audiences through a more energetic and innovative storytelling approach. The brand’s iconic message, “First Sarelle, Then Smile,” is reflected throughout the film, both through the product’s delicious taste and the smiling letters featured in its packaging design.
Telling a different story with every jar, Sarelle transforms these stories into a dynamic visual language in the AI-generated commercial. Scenes in which the jars come to life in rhythm with the music convey the product’s energy on screen while strengthening the overall narrative.
In the film, Sarelle’s smooth, easy-to-spread texture and rich hazelnut flavor are showcased through various serving options such as bread, simit, and pancakes. With its new commercial, Sarelle continues to preserve its well-established brand identity while embracing innovative communication tools.
