Renault Going on Attack in Commercial Vehicle Market With its Renewed Light Commercial Family

18 December 2024

·       Renault unveiled its renewed light commercial family, which consists of Kangoo and Trafic, and the New Renault Master in particular, before the automotive press and all of Türkiye. 

·       The brand aims for a high sales volume as in passenger cars with its updated light commercial product range.

·       During the press launch held using a contemporary market concept at the Istanbul Bomonti Organic Market, the range of Renault's light commercial family was introduced for direct use through occupational groups. 

Renault, the leader in passenger car sales in Türkiye, also ranks first in Europe for light commercial vehicles, excluding pick-up models. Alongside all of these breakthroughs, Renault is taking a significant step to move to the position in the market it deserves by repeating its success in light commercial vehicles across Europe in Türkiye as well, owing to its new commercial vehicle restructuring. In line with this leap, Renault presents its renewed light commercial product range consisting of Kangoo, Master, and Trafic models to the taste of all users. 

Dr. Berk Çağdaş, General Manager of MAİS A.Ş. said, "We, as Renault, have been one of the top two most preferred brands in passenger cars in Türkiye for years. Now, we will reinforce our presence in light commercial vehicles with our new commercial product line, multiplying the success of our brand. Our updated light commercial family is pretty strong. With Kangoo, Master, and Trafic, we also bring a whole new perspective to our target audience for light commercial vehicles besides new commercial models.

Light Commercial Vehicle Launch with Contemporary Market Concept by Renault

Renault hyped its renewed light commercial family to Türkiye through an exclusive launch. At the launch held at Bomonti Organic Market on Wednesday, December 18, Renault's light commercial family including new Kangoo, Master, and Trafic models was offered to the press with the contents mirroring their worlds. For the target audience of the light commercial product range, commercial vehicles that have attained a place in their segments were showcased to the press using various concepts, in which they were florist, patisserie, and greengrocer vehicles, and carrying cargo, and construction materials, reflecting a real marketplace. Thus, the wide cargo space, comfortable interior design, and robust body of each model of Renault's light commercial product range were demonstrated in practice directly through occupational groups.

New Renault Master as Commercial Vehicle of 2025 

Renault, which has revamped its product line in the minivan segment with the Kangoo family as of 2025, maintains its leap for light commercial vehicles by offering the Turkish market the New Master. 

Renault Master, with over 40 years of history dating back to 1980 and long-term leadership in Europe thanks to its three generations to date, has reached sales figures exceeding three million units worldwide. 

Renault Master enters Türkiye with its 4th generation this year to further its success.

Renault Master, which provides easy loading owing to the widest sliding door in its class, offers a far more economical use with up to 1.3 l/100 km lower fuel consumption than its previous generation. The renewed steering system allows much higher maneuverability, while 20 advanced driver assistance systems enable safer driving. On the other hand, the 10.1” OpenR Link multimedia system can access more than 50 Google apps via integrated Google services. Renault Master thereby leads its segment as a commercial model featuring connected services.

Renault Master offers a unique efficiency, launching a new era in the commercial vehicle industry as "aerovan" with its distinctive design developed in wind tunnels. Having been selected as the commercial model of 2025 by the IVOTY jury, the new Master will provide users with a matchless alternative in the Turkish market. 

The new Master to be offered for sale as of December 23 will meet its users with a price starting from TL 1,495,000 for the panel van body type and TL 1,420,000 for the van body type and with the options for the launch including a loan of TL 300,000 (12 months with no interest rate) or a cash discount of TL 100,000.

Kangoo Multix and Kangoo Van: Two Popular Vehicles in Renault's Commercial Product Range

Since being introduced to the market in 1997, Multix, Van, and E-tech versions of the Renault Kangoo, which has become a true icon by winning the hearts of its users with a spacious and modular design, meet all the requirements of families and businesses that need a modular vehicle. 

Kangoo Multix, with over 49 liters of easy access storage compartments, including an Easy-Life drawer-type glove box, a large boot space that can be expanded from 775 liters to 3,000 liters, innovative roof bars that offer a practical solution for additional space requirements and can be handled without tools, 14 new driver assistance systems, a powerful and sporty exterior, and a comfortable interior, responds to all the expectations from a commercial vehicle. As an accessible and unique solution for all needs, it is available with automatic and manual gear options, and a 130-horsepower 1.3 TCe engine. On the other hand, Kangoo Van offers a carrying capacity ranging from 3.3 to 4.9 cubic meters while promising unrivaled fuel economy and performance with its 1.5 Blue dCi engine. 

Renault Trafic More Assertive with New Logo and Features

Renault Trafic stands out with the features and safety equipment coming with the new Renault brand identity. Renault Trafic, which has proven itself among light commercial vehicles for many years, pioneers its segment with a carrying capacity of up to 6.7 cubic meters provided by the Trafic Panelvan version. Offering high performance with its 2.0 Blue dCi engine, the model paves the for fuel saving every kilometer. Trafic Combi, on the other hand, blends the interior volume and carrying capacity of a commercial vehicle and the capability of a passenger vehicle to accommodate passengers, thanks to its 5+1 seating arrangement, and automatic and manual gear options. The Trafic Combi may also be opted for with an automatic gear and 8+1 seating arrangement. With its full LED headlights, large interior, and robustness, Trafic stands out as an efficient option for everyone who simultaneously needs high maneuverability and cargo carrying.