· Renault continues collecting awards in Türkiye and worldwide with its unique launches.
· The New Renault Megane E-Tech 100% Electric Launch was deemed worthy of five awards at the Muse Creative Awards, one of the most prestigious award programs in the world.
· Through the awards won at the Muse Creative Awards, the success of the New Renault Megane E-Tech 100% Electric Launch was also proven in the international arena.
Renault constantly adds new awards to its collection owing to its unique launches while rejuvenating the product range with the new models it has successively introduced. Renault, which offers its users brand-new driving experiences by differentiating its models every passing day, continues to push the limits of creativity, taking the bar to the next level at every launch event with a similar approach.
The New Renault Megane E-Tech 100% Electric Launch that took place in Van as one of Renault's most stunning launches was granted awards in five categories, four of which are Platinum and one of which is Gold, at the Muse Creative Awards, one of the most renowned award programs worldwide.
The New Megane E-TECH 100% Electric launch brought the total number of awards to eight, along with those it won at the Muse Creative Awards. The launch, which was previously awarded the "Best Launch Event" at the Istanbul Marketing Awards, the "Creative Content Production" and the "Creative Press Meeting" at the Prida Awards, took its success to an international stage with the ones it received at the Muse Creative Awards.
From Horsepower to Electric Power: The New Renault Megane E-Tech 100% Electric Launch
Renault carried out the launch of its electric model the New Renault Megane E-Tech 100% Electric in a steep place with no electricity, making it one of the most remarkable challenges to date.
Held at an altitude of 3,000 meters in Van in 2023, the launch had a very different setup with the motto "From Horsepower to Electric Power". The most attention-grabbing part of the launch was the section where the 1,400-meter Karabet Snow Tunnel was transformed into a time tunnel. For a symbolic representation of the transition from the manual power of the past to the electric power of the future, more than 30 trained horses, New Megane E-Tech model cars and unique light shows taking the launch to a whole new dimension were brought together in the Karabet Snow Tunnel.
