At the New Year's Eve event organized by Tamek, an OYAK Food Company, attendees, including six contestants from MasterChef Türkiye, prepared a variety of dishes using recipes featuring Tamek's sauce family, known for its extensive range of distinctive sauces. The event's standout guest was Seren Ay, Türkiye's first artificial intelligence brand ambassador, who boasts a significant fan base in the digital world.
Tamek, renowned for its diverse offerings that go beyond standard sauces - such as functional Pesto and Neapolitan pasta sauces enriched with protein and fiber, as well as Sriracha mayonnaise - hosted the event at MYK Gastro Arena, owned by Chef Mehmet Yalçınkaya, a MasterChef Türkiye jury member. During the event, popular dishes from Türkiye and around the globe were prepared using recipes by Chef Ekin Eylem Ulaş, a former MasterChef Türkiye contestant. The creations, featuring Tamek's bold and distinctive sauces, captivated attendees. The event, held under the hashtag #çokyakışır, also welcomed influencers from diverse fields, including artificial intelligence, technology, lifestyle, healthy living, and sports.
Seren Ay makes its debut
The highlight of Tamek's New Year's Eve event was Seren Ay, Türkiye's first artificial intelligence brand ambassador. Seren Ay, who enjoys a massive fan base in the digital world, made her debut appearance on stage at an event in Türkiye. Seren Ay engaged the audience with popular Q&A games from TikTok and Instagram and conducted live interviews with attendees. During the event, Seren Ay partnered with Chef Kıvanç in the MasterChef-influencer pairings and contributed to preparing handmade pasta flavored with Tamek sauces selected by lottery. Following the event, posts by Seren Ay and attendees about Tamek's New Year's Eve celebration garnered widespread attention and appreciation from their followers.
