M Oil, the fuel and lubricant brand of GüzelEnerji operating under OYAK, presented its redesigned lubricant packaging and updated product portfolio to business partners and customers at the Automechanika Istanbul 2025 Trade Fair.
M Oil, one of Türkiye’s leading brands in the fuel and lubricant sector, participated in the Automechanika Istanbul Trade Fair, one of the most important events in the automotive aftermarket sector, under the name M Oil Lubricants. The brand showcased its newly redesigned packaging and product portfolio to its business partners and customers at the event, held at the Istanbul TÜYAP Fair and Congress Center from June 12 to 15, 2025. At the Automechanika Istanbul Trade Fair, M Oil had the opportunity to explore new business opportunities and took significant steps toward strengthening its presence in both domestic and international markets.
Renewed logo and product portfolio
Offering high-quality solutions tailored to the needs of various industries, with over 180 products and more than 480 packaging options across automotive, industrial, chemical, and grease product groups, M Oil Lubricants is reinforcing its market position through a sustainable growth strategy.
Committed to staying at the forefront of innovation and delivering the best possible service to its customers, M Oil Lubricants continues its transformation in line with evolving global dynamics, consumer expectations, and industry trends. As part of its goal to reposition the brand with a more modern, dynamic, and innovative identity, M Oil has updated both its logo and lubricant product portfolio to reflect its energetic brand image. M Oil’s new packaging design represents not only an aesthetic shift but also a strategic transformation. By using differentiated packaging colors for its premium product lines, M Oil aims to clearly distinguish product categories while reinforcing the perception of high quality and reliability.
