GüzelEnerji took part in Automechanika Istanbul 2024 with the wide product range of innovative and reliable mineral oil brands M Oil and Valvoline.
GüzelEnerji, operating under the roof of OYAK Energy Sector Group, took part in Automechanika Istanbul 2024 with the innovative products of mineral oil brands M Oil and Valvoline. At the fair held between May 23-26, 2024, GüzelEnerji introduced its wide range of mineral oil products used for passenger, commercial, and agricultural vehicles and motorcycle engines, marine and industrial oils and greases, and its services making a difference in the market.
Stating that they highlighted the critical importance of mineral oils in every field from production to export at the fair, Mahmut Çil, General Manager of GüzelEnerji said, "Our country, as a significant mineral oil producer, is improving its competitiveness in international markets day by day. As GüzelEnerji, we continue to pioneer this development with our M Oil brand, which symbolizes Turkey's competence in mineral oils, and Valvoline, with a 150-year history, with which we carry out production and sales operations in our region through strategic cooperation. We focus on sectoral transformation with our strong production, sales, and exports muscles. Our innovative and inclusive product portfolio, which meets the changing needs of our customers, is highly preferred. Thus, we have achieved 170% growth in our mineral oil business in the last three years and have broken successive sales records. We are happy to join Automechanika Istanbul 2024 to make this success sustainable and share the innovations that will carry our sector and country forward. We will constantly maintain our efforts based on high quality and customer satisfaction."
At the fair, M Oil, a prominent brand of reliable fuel and mineral oils since 1996, debuted Grado, Grado Nitro, Grado Premium, Grado Ultio, and Grado Ultra products for passenger vehicles, Boa, Boa UltraMax, BOA Extro, BOA FD and BOA Nitro Max products for commercial vehicles, and Transmol gear oil and hydraulic brake fluids. On the other hand, Valvoline, the world's first engine oil brand with its history in Turkey dating back to the 1970s, exhibited Synpower, the upper segment product family, Maxlife, the long-lasting engine oil family, and the solution alternative All Climate products as well as the gear and transmission product group in the passenger vehicles.
Four new products by M Oil
M Oil, which uses need-based additives that meet the standard, performance, and OEM approval criteria in all the mineral oils it manufactures, presented four new products to the taste of industry stakeholders at the Automechanika Istanbul 2024 Fair. In addition to fully synthetic engine oil Grado Hybrid 0W-20, developed specifically for new generation hybrid passenger cars, BOA Ultra Max CK-4 15W-40 products manufactured for ultra high-performance Euro V and VI new generation engines with diesel particulate filter (DPF) were exhibited at GüzelEnerji booth. Also, Grado TOP UP top-up oil, which protects the engine until oil change with a maximum of one liter for the lost oil in the car, regardless of its specification, was introduced at the fair. M Oil Synthetic Gear Oil 220, which provides clean gear performance and long-term wear protection under high temperature and oxidation conditions, was among the newly offered products.
