• As the mobility of the future invites consumers to head towards the fundamental needs and those really matters, Dacia's brand philosophy responds to expectations in this direction.
• The brand, which has an inspiring success story in Turkey, has risen to the fourth place in the passenger car market with its sales of 3,566 units and 8.7% market share in July.
• Duster, which has changed the balance in the SUV segment by breaking the mold since its first day, remained the best-selling SUV in the first seven months of 2022. Duster, which has dominated the 4x4 segment with its continuous leadership for a decade, is also Turkey's lowest fuel consumption car with 1 TL* per kilometer for the ECO-G version.
• The 7-seat Jogger, which will be introduced in Turkey with its new brand identity, and Spring, which has a claim to be the most economical electric car, will increase the inclusiveness of the Dacia product range.
• The target of the brand in 2023 is to reach a total of 500,000 sales in the Turkish market, which it entered in 2004.
• As the globally announced new brand identity increases the appeal in terms of design, it adapts to the brand philosophy based on simplicity, robustness, and originality.
Stating that Dacia is a brand that responds to the primary needs of its consumers, MAİS A.Ş. General Manager Dr. Berk Çağdaş said, "The success we have achieved in Turkey reveals how much the brand philosophy overlaps with the expectations of the Turkish consumer. Next year, as a brand, we aim to reach our 500,000th sale since our entrance to the Turkish market. As Duster has been dominating its segment for numerous years, Sandero and Sandero Stepway gets assertive in the B segment as well. In addition, the 7-seat New Jogger, which we plan to launch with its new brand identity in the last quarter of the year, will fill an important gap in the passenger car market. With the length of a station wagon, the width of an MPV, and the appearance of an SUV, the Dacia Jogger is a true family vehicle with versatility. We are excited as the 100% electric Spring, which has aroused great curiosity since unrevealed, is assertive about being the most economical electric car. We plan to bring our Spring model to our country in the first half of 2023."
