Aiming to offer its guests a privileged experience with safe, delicious, and quickly delivered products and services, Bi’Güzel has proven its taste and quality on the international stage by receiving five awards from the International Taste Institute.
GüzelEnerji, one of the companies under the OYAK Energy Group, has become the first fuel company in Türkiye to be recognized by The International Taste Institute (ITQI). With its innovative brand Bi’Güzel, GüzelEnerji received two stars for its three-cheese simit and Bi’Güzel coffee beans, and one star for its Susurluk toast, roast beef and cheese sandwich, and Bi’Güzel cold coffee-Latte, earning a total of five awards from ITQI. These awards confirm Bi’Güzel’s flavor and quality on the international stage and will remain valid for three years.
Appealing to every palate
Bi’Güzel, GüzelEnerji’s innovative brand created in response to the evolving needs of the fuel sector, offers its guests safe, tasty, and quickly served products. Providing a wide range of flavors in the sweet, snack, pastry, and fresh sandwich categories, Bi’Güzel continues to enrich its menu with cold, natural, and fresh beverages as well as specialty coffee options. Aiming to make a difference in the sector with its service approach, Bi’Güzel also introduces innovative offerings such as “barista coffee service” and “drive-thru service” to its guests.
A global promotion platform
Founded in 2005 and headquartered in Belgium, The International Taste Institute serves as a global promotion platform for brands that prioritize flavor quality, while also aiming to establish global standards in taste and aroma. ITQI determines the quality of food and beverages through objective taste tests conducted by professional chefs and flavor experts, and it ranks the results to assist both consumers and producers.
