· Alpine, Renault Group's iconic French premium sports car brand, was introduced with a launch in Uludağ, inspired by the French Alps, where the brand was born.
Dr. Berk Çağdaş, General Manager of MAİS A.Ş. Berk Çağdaş said, “It is with great pride that Alpine has entered Türkiye as the new brand of MAİS. Alpine is entirely out of known automobile approaches. It features sporty and aesthetic details together. Combining the past and the future and adapting them to the present day, Alpine is a high-end sports car brand. The fact that MAİS, as a longstanding representative of the Renault and Dacia brands in Türkiye owing to OYAK's experience and assistance for many years, has included the Alpine brand will further strengthen itself from the perspective of market dynamics. OYAK General Manager Süleyman Savaş Erdem's vision was crucial in Alpine's entering Türkiye. We wouldn't have been able to do it without him. I thank him once again in your presence. Alpine, which has achieved triumphs on the tracks for years, has now stepped into our country with three different versions. Our new brand, which will be the choice of motorsports enthusiasts, especially those who enjoy luxury and comfort with a spectacular driving experience, is to take the sports car concept to a completely different dimension. Türkiye is among the most important countries where Alpine will find a unique place. Alpine will be ready to welcome its users at Alpine Center Istanbul found in our MAİS Istanbul Branch.
A unique launch from the French Alps to Uludag
Inspired by the French Alps, where the Alpine brand was born, the launch in Türkiye was held at Swissotel Uludağ, one of the newest hotels in Uludağ. The hotel where the launch, every detail of which was meticulously planned, would take place was also specially selected. In 1940, H. Emin Onat, the architect of Anıtkabir, and Dr. Leman C. Tomsu, one of the first female architects of Türkiye, designed the hotel as a sanatorium on the skirts of Uludağ at an altitude of 1500 meters. At the hotel, having a wellness concept today, a launch setup was created for the guests, through which they can feel the Alpine spirit with different experiences at every point of the venue. While entering the hotel, the guests were given cards with the themes "Listen to Yourself", "Enjoy", and "Race With Yourself". Thus, being divided into groups according to the cards they chose, they enjoyed each experience area at different times and had the opportunity to explore a launch setup not designed before. Accompanied by the unique view of the hotel and its texture intertwined with history, they enjoyed their time near the lake next to the hotel. At the Alpine Stage, the most exclusive experience area of the launch, distinguished pilots practiced in motorsports offered the invitees an extreme driving experience on an 8-kilometer real rally circuit, during which they could feel the strong performance of Alpine in depth.
Alpine brand offers three different experiences with its models
The Alpine A110 maintains the legendary Berlinette tradition while at the same time offering a pure depiction of genuine Alpine thrill. This version, which mirrors most intensely the contemporary version of the classic Alpine experience, exhibits exceptional agility and performance.
The Alpine A110 GT is a Grand Tourer combining elegance and performance. It elevates the driving experience to a pleasant and exciting dimension with an interior designed with brown colors and an iconic exterior.
The Alpine A110 S opens the door to an exclusive experience that optimizes performance and takes the energy from the tracks to the roads with a sporty design.
As of March 2024, Alpine will meet its enthusiasts in Türkiye with three versions: A110, A110 GT, and A110 S.
Standing out with its story from the Alps, iconic design, and 70 years of experience, the Alpine A110 model will be available at Alpine Center Istanbul at the following prices:
A110's price without option, 5,900,000 TL
A110 GT's price without option, 6,800,000 TL
A110 S's price without option, 7,000,000 TL
