MarTech Awards, one of the most prestigious marketing technologies awards in Turkey, named TotalEnergies Stations' renewed Club TotalEnergies loyalty program as the best project in the "Best Use of Technology in Customer Experience" category.
In this category of Martech Awards, brands that improve the customer experience through technology and apply the most effective technology to address possible marketing problems experienced by the users are rewarded. Completely redesigned to improve the customer experience on the mobile application side in particular, the Club TotalEnergies loyalty program was deemed worthy of "the Best Use of Technology in Customer Experience" award owing to the technology it developed to tackle the marketing challenges.
TotalEnergies Stations changed its digital infrastructure entirely while renewing the Club TotalEnergies loyalty program and mobile app. Besides enabling the infrastructure to run faster and more effectively, it created various campaign modules and customer communication techniques. Thus, it increased the customer experience while enabling customer-specific advantages offerings. Through the renewed Club TotalEnergies, innovations have been introduced to the industry with gamification modules, including "Hikaye Paylaşımı/Story Sharing", "/Çarkı Çevir/Turn the Wheel", "Cevapla Kazan/Answer-Win" and "Seyahat Rotası/Travel Route".
With the new Club TotalEnergies, users have had the opportunity to earn and spend points at the pump. On the other hand, individual users can also benefit from tailor-made campaigns and surprise rewards during purchases made through a single membership account by enabling the "Single GSM = Single Plate" feature. Users can verify the membership without sharing their data, such as mobile phone numbers, with the code to be received via the application. They can also purchase fuel without getting out of their vehicles and automatically use Club TotalEnergies points through the renewed "mobil ödeme/mobile payment".
