· Renault Group Türkiye has taken the first step to enhance its position in the Turkish automotive industry as part of the International Game Plan 2027.
· Renault Duster, Türkiye's Duster, started to be manufactured at Bursa Oyak Renault Automobile Factories.
· The investments that Renault Group has made with its 55-year strong partner OYAK in Türkiye continue to promote Türkiye's industrial potential, increasing the brand's worldwide competitiveness.
The production of Duster, which has been sold over 1.7 million in around 100 countries to date, started at Bursa Oyak Renault Automobile Factories, which has the greatest passenger car production capacity in Türkiye. Duster preferred by the whole world is manufactured in Bursa under the Renault brand as part of the "Renault International Game Plan" unveiled in Istanbul in December 2023 and it is offered for sale throughout Türkiye. This initiative, which is highly significant for the Turkish automotive industry, stands out as a concrete result of the combination of Renault's long-term vision and Turkish technology.
The investments made by Renault Group and its strong partner OYAK in Türkiye for 55 years bolster the country's industrial infrastructure while contributing to ensuring international quality standards. Modernization efforts and innovations carried out at Oyak Renault have made the facility one of the most advanced production centers in Türkiye. These attempts also support Renault's goal to establish a permanent industrial presence in the region.
Jan Ptacek, CEO of Renault Group Türkiye said: “Türkiye assumes an important role as a critical hub for the Renault Group. Today, one out of every seven cars in Türkiye bears the Renault logo. Our strategy focuses on domestic production, new products and electrification. Our goal is to further strengthen our market leadership in Türkiye. That's why the industrial presence of our Bursa factory is of great importance. The Oyak Renault factory has the greatest passenger car production capacity in Türkiye. We had announced that we would start to produce 4 new models in Türkiye by 2027 as part of the "Renault International Game Plan" we unveiled in December 2023. We have taken the initial step of this plan by starting the Renault Duster's production at Oyak Renault. With 3 new models to be offered by 2027, we intend to solidify our position as the market leader in Türkiye and transform the Bursa factory into an export center not only for Europe but also for other countries around the world. Also, we plan to start producing a next-generation hybrid engine in the first half of 2025. Within the context of all these developments, we maintain our efforts to strengthen our engineering teams without slowing down."
Dr. Berk Çağdaş, General Manager of MAİS A.Ş. stated: "Duster is a model that has been very popular and used around the world with admiration for many years. The production of such a significant model in Türkiye is of great importance for both the Turkish automotive industry and the user base in the country. As part of the "Renault International Game Plan" we have implemented in Türkiye with OYAK's initiative and support, Duster is manufactured at Oyak Renault Automobile Factories in Bursa under the Renault brand. The vision of Süleyman Savaş Erdem, OYAK’s General Manager, is crucial in this achievement. This is not only an economic and commercial success, but also a huge source of pride for us as OYAK companies, particularly the Turkish automotive industry. Owing to the production process of Renault Duster in Türkiye from beginning to end, we both reinforce Renault's success in our country and make significant contributions to its industry and economy. I do not think there can be a greater pride and happiness than this.”
Renault Duster Manufactured at Oyak Renault Automobile Factories Equipped with the Latest Technology
Oyak Renault Factory successfully maintains its modernization and digitalization efforts as part of the Renault Group's industrial transformation vision. Through the integration of cutting-edge technologies such as the Industrial Metaverse, higher efficiency and greater quality are achieved in production processes. Additionally, with artificial intelligence and predictive maintenance systems, production operations become more adaptable and agile, while the carbon footprint is significantly reduced.
In line with the Renault Group's Industry and Quality transformation goals, the production processes in Bursa are shaped by global quality and sustainability standards. Oyak Renault, one of the most advanced production centers in Türkiye, remains a production base that boosts the competitiveness of the Renault Group.
