Tamek, one of Türkiye's leading food companies, has introduced the ‘Güvenerek Tamek’ (Tamek by Trust) platform to enhance consumer awareness of healthy foods and contribute to the development of agricultural literacy.
Consumers scanning the QR code on the labels of 'Tamek Local Tomato Paste' and 'Tamek Organic Tomato Paste' products can access the analysis results from independent laboratories for the products they purchase. Additionally, Tamek's website includes the ‘Güvenerek Tamek’ (Tamek by Trust) page, featuring explanatory videos that address misconceptions and provide information about tomato paste.
Tamek, an OYAK Group Company, has launched the ‘Güvenerek Tamek’ (Tamek by Trust) application with its organic and local tomato paste products available this season, aiming to raise awareness of food safety and promote agricultural literacy.
Consumers scanning the QR codes on the labels of Tamek's new products, 'Tamek Local Tomato Paste' and 'Tamek Organic Tomato Paste,' can access the analysis results obtained from independent laboratories. Furthermore, when consumers scan the QR codes, they are directed to the ‘Güvenerek Tamek’ (Tamek by Trust) page on the Tamek website. This page includes nine explanatory videos that cover various aspects of tomato paste, including its production process, starting from the cultivation of tomatoes, the paste's content, storage conditions, and the risks associated with tomato paste produced under unhealthy conditions.
Tamek is taking a pioneering step toward traceable agriculture in tomato paste production with the ‘Güvenerek Tamek’ (Tamek by Trust) platform, where the product's analysis values can be transparently viewed.
