OYAK Pazarlama General Manager Yusuf Yenilmez said, "We care about more than just our guests reaching a destination; we want them to experience trust, comfort, and satisfaction at every stage of their journey. For us, tourism is an end to end designed experience that goes beyond operational management."

Digital transformation and evolving customer expectations are reshaping the service sector. At OYAK Pazarlama Hizmet ve Turizm A.Ş. -a company aiming to be a leader driving this transformation rather than just a follower- a new structure is being built that merges OYAK’s deep rooted corporate culture with the expectations of the future.

Assessing the company’s transformation efforts in tourism, facility management, and retail, OYAK Pazarlama General Manager Yusuf Yenilmez noted that the current stage goes beyond simply creating new service areas, it represents a holistic transformation process that redefines business practices, technology utilization, and the customer experience.

Yenilmez added, "Lasting success in the service sector is achieved not only through growth but also by accurately interpreting changing needs and developing solutions that address them."

An integrated service ecosystem is being established

At the core of OYAK Pazarlama’s growth strategy lies the creation of an integrated service ecosystem where the various components reinforce one another, rather than simply expanding into a multitude of business areas.

Highlighting the company’s aim to address the diverse needs of its customers through a unified management approach -spanning sectors from tourism and facility management to retail and digital platforms- Yenilmez stated:

“Today, organizations are no longer merely purchasing services; they are seeking solution partners that are reliable and sustainable, that streamline their processes, and that operate within an integrated framework. We are developing all our business areas with this perspective in mind. Accordingly, OYAK Pazarlama positions digitalization, process integration, and operational excellence as the fundamental pillars of its growth strategy.”

Digital transformation boosts corporate agility

Yusuf Yenilmez stated that digital transformation is not merely about implementing new systems, but represents a management approach that strengthens decision-making processes and enhances corporate agility.

Noting that OYAK Pazarlama is continuing its transition toward a more data driven, measurable, and integrated operational structure through SAP S/4HANA transformation and digital platform investments, Yenilmez said, "For us, technology is not an end in itself; it is one of the most powerful tools for delivering better service, making faster decisions, and offering greater value to our customers."

"Tourism is an end to end designed experience"

Emphasizing that the tourism sector -one of OYAK Pazarlama’s core business areas- consists of more than just transportation and accommodation services, Yusuf Yenilmez noted that user expectations are now shaped by a much more comprehensive experience.

Highlighting that the OYAK Tourism digital platform, launched with this philosophy in mind, aims to simplify the entire travel process for users by consolidating flight tickets, hotels, transfers, car rentals, and domestic and international tour services under one roof, Yenilmez said, "We care about more than just getting our guests to a destination; we want them to feel trust, comfort, and satisfaction at every stage of their journey. For us, tourism is an end to end designed experience that goes beyond mere operational management." Yenilmez added, "Digitalization is not just a technology investment; it is also a strategic transformation tool that continuously improves service quality."

A next-generation approach to integrated facility management

Noting that the scope of facility management in the business world has changed significantly, Yusuf Yenilmez said, “We do not view facility management merely as the operation of buildings. Today, organizations need solution partners that improve the employee experience, streamline operations, enhance energy efficiency, and manage processes more effectively.”

Yenilmez stated that the integrated facility management model developed by OYAK Pazarlama aims to generate sustainable value for customers by consolidating technical maintenance, cleaning, energy management, digital tracking systems, and operational processes under a single management framework.

Yusuf Yenilmez, pointed out that this approach elevates the company from a mere service provider to a strategic business partner that contributes to its customers' operational success.

Investment in the TRNC: Part of the regional growth vision

Touching upon OYAK Pazarlama’s activities in the retail sector, Yusuf Yenilmez said, “The investments we have made in the TRNC should not be viewed simply as the opening of a new store. This step is a crucial part of the company’s long-term growth strategy. The TRNC stands out as a market of strategic importance within OYAK Pazarlama’s vision for nationwide growth. The company views its presence in the region not merely as a commercial investment, but as a natural extension of its long-term value-creation approach.”