Master Potato, the popular chip brand from Gold Harvest, with PUDO, a next-generation delivery platform, are teaming up for a brand experience initiative across various locations in Istanbul. At PUDO points wrapped in Master Potato branding, users will be greeted with surprise packs of chips during select delivery and return transactions.

Master Potato part of Gold Harvest and PUDO an OYAK company are launching a collaboration that transforms the routine of daily deliveries and returns into a fun consumer experience.

As part of the two-month campaign, five PUDO delivery points will be wrapped in Master Potato’s brand imagery, and campaign messaging will be displayed on the kiosk screens.

When picking up parcels or processing returns, users will encounter surprise Master Potato chips dispensed from the PUDO lockers during eligible transactions. This transforms the unit from a mere delivery point into an experiential space where the brand establishes a direct and memorable connection with the consumer.

Experience points in Istanbul

The campaign will be implemented at the following locations: Ritim İstanbul, Haliç Panorama, Ataşehir Gardenya, Şişli Bomonti, and TotalEnergies İncirli. By utilizing these points which reach diverse user profiles Master Potato will gain strong physical visibility through the branded units while simultaneously offering a direct consumer experience via surprise product giveaways over the two-month period.

“We are transforming a routine transaction into a positive brand moment”

Commenting on the collaboration with Gold Harvest, PUDO Sales and Marketing Director Ülkü Dörtcan stated that PUDO points serve as touchpoints where consumers actively engage and interact in their daily lives.

Ülkü Dörtcan remarked on their activities as follows:

“Through this collaboration with Master Potato, we are turning routine processes such as deliveries and returns into positive brand moments filled with pleasant surprises and enjoyment. By combining physical unit branding with digital screen communication and product experiences, we offer brands high visibility and strong consumer engagement.”