Operating under GüzelEnerji, which functions within the OYAK umbrella M Oil Lubricants gathered its business partners from all corners of Türkiye for the event.

Organized around the theme "Growing Together," the event provided a platform to share insights on current trends in the lubricants sector, the impact of global developments on the market, strategic priorities for the future, and the company's growth-oriented investments.

“Our steady growth will continue”

Speaking at the meeting, GüzelEnerji General Manager Erdal Yavuz highlighted that the financial strength, supply continuity, and corporate predictability afforded by M Oil Lubricants’ operation under the OYAK Energy umbrella are among the most significant advantages offered to business partners.

Emphasizing that the company has built its nearly 30 year journey alongside its business partners, he stated that the brand’s approach to growth is rooted in strong, long lasting collaborations. Erdal Yavuz stated, "M Oil Lubricants is currently a key player in the energy market. It is positioned as a strategic category under the OYAK umbrella and managed accordingly. The practical impact of this can be summarized in three areas: Financial resilience, supply continuity, and corporate predictability. Being part of one of Türkiye’s most established institutions offers the most valuable assurance we can provide to our business partners amidst volatile market conditions. As a domestic and national brand in the sector, we will steadfastly continue our sustainable growth together with our business partners."

“We are focusing on sustainable growth and quality”

Speaking at a business partners' meeting and sharing his assessment of the Turkish lubricants market, Lubricants Director Akif Yalçınkaya emphasized that M Oil’s competitive strategy is not solely price-driven; rather, their approach is built upon product quality, supply reliability, and efficiency.

Noting that M Oil holds a market share of over 3% in the Turkish lubricants sector, Yalçınkaya said: "We will continue our efforts to increase our market share through our renewed corporate identity and packaging, enhancements to our product portfolio, and new investments. As we advance our operations in this direction, we will further strengthen our brand’s perception as a provider of high-quality, high-performance, and reliable products."

“9 out of 10 mechanics recommend M Oil Lubricants”

Touching upon the brand's market positioning and current market analyses, GüzelEnerji Marketing Director Mert Kokulu stated: "Insights derived from independent research guide us in all our activities—from communications and brand experience to retail sales support and trade marketing. Today, 9 out of 10 mechanics recommend M Oil Lubricants. Furthermore, our brand awareness has increased 2.5-fold over the last five years. We will continue to treat every piece of feedback received from our customers and distributors as an insight that shapes the future."